5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
The most popular person in the country right now isn’t an entertainer, politician or emerging athlete. It’s the 79-year-old director of the National Institute of Allergy & Infectious Disease, Dr. Anthony Fauci.
Serving as the primary spokesperson for the White House Coronavirus Task Force, Fauci has become one of the most frequent and recognizable faces on our screens. His interviews have reached a diverse audience and, according to data published by Axios, he has emerged as a highly trusted source for the political right and left in all matters relating to COVID-19.
With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator. In addition to his expertise as an immunologist, there are other reasons reporters want to speak with him and the public wants to hear from him.
1. He has credibility.
With over 50 years of studying infectious diseases and working with six presidential administrations, Fauci’s resumé is beyond impressive. But credibility can’t be established on credentials alone.
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