5 champion communicators in the COVID-19 era
When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.
No matter where you turn, it is nearly impossible to avoid any talk of coronavirus.
With rapidly changing developments and policy updates, it seems like every broadcast news chyron is “breaking,” any organization you’ve ever interacted with has sent an email on how they are managing this crisis, and everyone is constantly inundating you on social media with helpful (and sometimes not so helpful) tips to stay safe.
Now more than ever, messengers play an influential role in conveying facts, telling important stories, and raising awareness on the issues that are of critical importance. The communicators who are making the biggest impact are those who are able to stand out, break through all of the noise, and reaffirm themselves as reliable and credible sources of information. Authenticity matters—and audiences are paying attention.
So while we are being bombarded with breaking news every minute, who are the champion communicators who have demonstrated they are effective messengers? Here are five:
Dr. Anthony Fauci: The one delivering all facts, all the time
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