4 ways OKCupid handles media relations during COVID-19

As people continue to socially distance, they’re seeking to connect with each other and brands more than ever.

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing.

“People are also messaging each other more than at the beginning of the pandemic,” says Kaye. “There was a 4% increase in intro-messages sent among people on OkCupid around the world in April compared to March—and the amount of replies coming from women in the United States are up 12% in the last week alone (10% increase among all users in the U.S.).”

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Image courtesy of OKCupid.