4 strategies to ensure your clients trust your team
PR pros need to win the trust of the business partners. Here’s how you can build upon initial successes to develop a strong relationship.
People who get along just work together more efficiently.
You have to be proactive to develop a strong company culture that fosters collaboration, trust and productivity. The same goes for a solid agency-client relationship.
A strained relationship within your team—or with a client—will inevitably lead to frustration, or worse, a lost customer. If they don’t trust that you can’t accomplish what you promised, they may not even give you the space you need to work.
What are some of the indicators of a client-agency relationship gone sour?
If you see any of these symptoms, there may be a lack of trust between your team and your client.
Here is how to ensure that all your clients trust your agency, right from the start:
1. Offer testimonials from previous clients.
No one can speak more truthfully about your service than one of your previous customers.
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Tags: PR
