4 PR lessons from the Oscars

The Academy Awards are a time for celebrities to come together, celebrate their accomplishments—and, often, become the next day’s headlines.

Sunday’s ceremony wasn’t any different, as viewers took to Facebook and Twitter to express general congratulations and snark, as well as surprise over Lady Gaga’s lauded performance of a medley from “The Sound of Music.”

Here are four lessons PR pros can take away from this year’s ceremony:

1. You won’t make everyone happy.

Patricia Arquette made waves Sunday with her remarks after receiving an Oscar for her performance in “Boyhood.”

Though Meryl Streep and others in attendance were highly supportive of Arquette’s remarks on women’s rights—including equal pay—many took to Twitter to express anger over her perceived dismissal of minority and LGBT rights.

Arquette responded to critics Monday morning through a series of tweets explaining and defending her remarks, which included the following:

Wage equality will help ALL women of all races in America. It will also help their children and society.