4 non-metric approaches to securing leadership buy-in
Starting small and asking questions can help your comms budget.
Metrics matter when demonstrating ROI to leaders — –especially when advocat.ng for a biggerbudget. But Debra Helwig, internal communications & events director at Pinion, argues they aren’t everything. Impacting and influencing leadership also requires being present, building relationships across the organization and demonstrating your trust.
Comms pros are in unique position as the cruise director, sherpa and cheerleader of an organization, Helwig says. Here’s four ways to use those roles to get what you need:
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