4 marketing lessons from Super Bowl brand winners
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
Perhaps just as exciting as the matchup on the field are the Super Bowl’s advertising spots.
Organizations spent millions on 30-second spots hoping to spark conversation, as other brand managers use social media to entice the huge consumer market tuned into the game.
… Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively.
Here are four lessons from outstanding marketing stunts and ads during this year’s Super Bowl:
1. Turn to Twitter instead.
The Super Bowl usually contains trailers for several upcoming films, but viewers noticed that one film franchise was notably absent during last night’s ads. Instead of promoting “Deadpool 2” with a trailer, 20th Century Fox took a different route.
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