3 tips for purposeful and efficient executive storytelling

You’re not alone if you are constantly trying to prove the value of storytelling to the C-suite. 

At Ragan’s Future of Communications Conference, Matt Kinsman, chief content officer at Ragan, spoke with Christina Furtado, director of AI communications at Dell Technologies, and Emily Teitelbaum, chief communications officer at Libra Group, about the challenges and changes in executive storytelling.  

Here are three takeaways. 

Access to the C-suite  

The greatest challenge in executive storytelling isn’t always the storytelling. Often, it’s having access to — and buy-in from — the C-suite. 

Teitelbaum’s vision was to have a seat at the table. To make that happen, she set up weekly standing meetings with her executive chairman.