3 new roles communicators must embrace
Storyteller. Content gatherer. Alchemist. Are you able to handle all three? Kleenex, Stantec and Roche turned corporate lead into gold when they took on these challenges.
It’s high time for some good news out there in CommunicatorLand.
BREAKING: You’re looking great in the storytelling department, folks, says Steve Crescenzo of Crescenzo Communications.
“Everybody is getting better at this,” the popular consultant says. “Everybody. Organizations are finally figuring out that in order to tell their stories and get people to pay attention to them, they’ve got to do a better job.”
That’s because if you’re boring, you’re sunk in this age of instant online gratification. Crescenzo levels his assessment in a new Ragan Training video, “7 ways to make sure you’re relevant five years from now.”
“In a content-saturated culture, we’ve got to define new roles for ourselves,” he says.
Here are three of the seven roles he says communicators must assume in their organizations:
1. Storyteller
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