3 mobile social networks you should know

Last April, technology and digital news site ReadWrite published an article titled, “The Future of Social Media is Mobile Tribes.”

Written by journalist and advertising strategist Matthew Bryan Beck, the piece looked at how digital users are moving away from bloated social networks like Facebook and Google+ and spending more time on networks that offer more intimate and personal experiences. Beck specifically pointed to the increase in smartphone usage and ubiquity of mobile when it comes to content and networking.

Beck called this movement “mobile tribes.” He noted Facebook CEO Mark Zuckerberg’s goal of “unbundling the big blue app” and offering multiple versions of Facebook and other Facebook-owned apps (Instagram, WhatsApp, Messenger, etc.) so people can choose what to use based on their preferences.