3 metrics to use when implementing an employee experience tool

Measurement is the lifeblood of any good communications initiative, but especially one as major as rolling out a new employee experience platform. After all the hard work it takes to launch these tools, it’s imperative to know that they’re working — and to communicate that success to the C-suite.

Cody Raphael, sales leader at Haiilo, sat down for a Power Conversation during Ragan’s Internal Communications Conference to lay out some of the key metrics to watch when launching an intranet and communications tool like Haiilo:

1. Adoption rate: This is the baseline, and what leadership is most likely to care about. How many people are using a tool (or not) will be your key to gaining more budget and buy-in.
2. Content effectiveness: This item is divided into two buckets, Raphael said. First there’s the quantitative: reach and reads. But to push beyond that, you also need qualitative data to better understand how employees understand and align with strategies, trust leadership and feel about the organization overall. The key here is pulse surveys to ensure content is not just being read — it’s being understood.
3. Employee retention: Most critically, Raphael said, is keeping employees. “Even if you can do 1%, 5%, 10% improvement on your retention rates annually, and you can tie that to effective communication and a strong intranet platform, you’re going to see leaps and bounds in productivity, cost savings and revenue,” Raphael said.

Watch the full conversation below for more: