3 lessons PR pros can take from Sean Spicer’s resignation
The White House press secretary quit ‘the worst job in Washington’ after decrying Trump’s choice for communications director. Here’s what communicators of all stripes can learn.
“Spicey” is out.
On Friday, Sean Spicer resigned as White House press secretary after President Donald Trump appointed Anthony Scaramucci as the new White House communications director. Former deputy press secretary Sarah Huckabee Sanders will succeed Spicer.
Mr Trump had reportedly asked his press secretary to stay on but Mr Spicer told the President that the appointment of Mr Scaramucci was a big mistake and he could not continue.
Mr Scaramucci, a Wall Street financier and long-time supporter of Mr Trump, will replace Mike Dubke, who resigned amid the fallout from primarily Russia-related scandals.
The backstory appears to be that Trump wanted to give someone he likes and enjoys watching on television a prominent-sounding job — even though he doesn’t have any experience with the job’s actual duties and won’t even be expected to carry many of them out.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
