3 key insights from Facebook’s News Feed tweaks
The digital sky is not falling, but marketers should anticipate higher ad costs, less referral traffic and lower engagement on the world’s most popular platform.
Most of the time organizations make only vague statements (e.g., Google) or remain completely silent (e.g., Apple).
That’s not the case with Facebook’s News Feed. Earlier this year, Mark Zuckerberg clearly outlined a new direction for the product. In a public announcement, he explained that the social media organization was going to shift how it prioritized posts.
As he put it: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Zuckerberg felt the News Feed had strayed from its mission. He continued:
Recently we’ve gotten feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
