3 branding insights from Google’s logo change
The search engine giant redesigned its logo and received varying reactions. Here’s what brand managers can learn from it.
A new era, a new logo.
Google, the company that has become the key to information’s front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet.
Google’s new font, known as “Product Sans,” is the same used for Alphabet. Here’s a link to the blog post announcing the change, and the video that accompanied it:
So, what can you learn by studying the most progressive company in the world?
It’s truly amazing to consider what Google has accomplished over the past 17 years. What began as a research project by two Stanford PhD candidates has evolved into a publicly traded company with over 50,000 employees.
But the sum is greater than its parts. Over the years, Google has transformed the world: It made encyclopedias obsolete, revolutionizing the fields of translation, communication, cartography, mobile technology and the Internet itself.
Here are three lessons you learn from Google’s redesign:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
