2016’s most powerful brands
Tenet Partners recently revealed its list of top organizations, which include Coca-Cola, Apple and American Express. Here’s how brands fared—for better and for worse.
It can be a struggle for organizations to get to the top. Which is the best of the best?
Tenet Partners has the answer. It recently released its annual list of the top 100 most powerful brands.
The firm uses the CoreBrand Index to determine its list and surveys roughly 10,000 opinion leaders on familiarity (awareness of a brand) and favorability (a brand’s perception). They then measure how each organization performs in terms of its overall reputation, the perception of its management, and its investment potential.
You can check out the full list here, but 2016’s top 10 are listed below:
1. Coca-Cola
2. Hershey
3. Bayer
4. Walt Disney
5. Apple
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
