20 ideas for content that readers want to share
As many communicators turn to owned media to tell their organizations’ stories, it’s crucial to craft irresistible pieces that readers can’t wait to share.
It’s not easy to have consistently fresh blog content that people want to read and share.
That’s why a content development process is essential. You must create content to answer the questions your prospects and clients ask, and that content should be tied to keywords so, when they Google their questions, you pop up in search results.
However, let’s say you’ve exhausted your list of questions that are asked—and you’re not feeling creative on priority keywords or phrases.
How do you handle that?
The truth is, when you blog consistently, you begin to see ideas in everything: what you read, TV you watch, even in discussions with your peers, clients or friends. My friends know when my notebook comes out, parts of our dinner conversation are probably going to be published (I always ask permission so there are no surprises).
Still, every writer experiences writers’ block every now and then. Here are 25 tips to help you through your next dry spell:
1. Subscribe to SmartBrief.
The SmartBrief newsletters aggregate blog content every day (at least 10 articles) around one topic, such as entrepreneurship or social media. Pick a topic that you care about and have fresh ideas delivered to your inbox.
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