20 content marketing tips from the pros

Authentic content is king

1. “If businesses can be transparent, be authentic.” Brian Solis, principal analyst at Altimeter Group. There’s little that will gain you more influence than communicating a sense of authenticity to your clients.

2. “The trust, credibility, and authority that content marketing creates knocks down sales resistance.” Brian Clark, founder of Copyblogger. Instead of thinking of content marketing as a way to make sales, look at it as a way to build authority and establish credibility with your audience, which will in turn lead to sales.

3. “Write human.” Milk Stelzner of SocialMediaExaminer.com. Avoid obvious sales pitches, and opt instead to be real. Customers are distrustful of advertising.

It sounds obvious, but …