14 website pitfalls and how to fix them
A whole lot of business websites just don’t cut it, according to research. If yours is falling into any of these traps, it may require some reworking.
Most websites are not performing well, according to the experts at Marketing Grader.
Their analysis shows that 72 percent of corporate websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the vast majority that don’t make the cut?
If it is, here are 14 common website pitfalls and how to fix those problems.
1. Trying to be everything to everyone
Your company does something specific and does it well. Tell that story. Speak directly to your target audience and forget the rest.
2. Trying to do too much
Segment your content, and let people select which “track” of information they’d like to follow based on which audience group they fall under, where they are in the purchase process, and so forth.
3. Cluttered design
Simplify your website, so visitors can get the information they need and move on to the next step.
4. The wrong content
Publish valuable content that interests your clients, and do it often. Provide good resources for your visitors.
5. Old content
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
