12 keys to Twitter success

Twitter success requires patience and persistence.

There are many online services that promise overnight success, but true success takes longer. It also takes discipline and commitment.

1. Know that size matters.

Don’t believe it when people tell you quality—not the size of your following— is what matters on Twitter. Both are important.

To build a Twitter following, you must apply the law of reciprocation. If you follow someone, there is an underlying obligation for that person to follow you back. The more credible your account looks—you have links to a blog and a sizeable Twitter following—the more attractive you will look and the more likely the person will be to follow you back.

2. Build a targeted tribe.

You don’t just want a big following, you want a tribe that wants to hear what you have to say and follow your links to valuable content. Your tweets need to be relevant to your followers.

If you want to build a targeted following, Tweepi is a great tool to use. (And it’s free.) Apply the law of reciprocation and follow people in your industry.