12 areas of expertise communicators should focus on
If you’re keen to assert more authority around the office—and shore up your job security—home in on these hot workplace comms trends.
Determining how to attract, retain, motivate and engage talent has become a pressing issue for global business leaders.
Workplace dynamics and corporate cultures are rapidly shifting, and traditional engagement, communication and retention tactics are not as effective as they once were. It’s a new ballgame for employers and employees alike.
All these changes require internal communication leaders to equip themselves with data-backed strategies and insights to deliver meaningful business results. Communicators today must prove the worth of their work and demonstrate how they can create a competitive advantage.
The goal of internal communication has gone beyond keeping employees informed, generating conversations or shaping perceptions. It’s now more about motivating and inspiring employees to work toward a higher purpose and achieving desired behavior change.
Given our industry’s current trends, issues and research, communicators should focus on 12 topics:
1. Measurement and evaluation
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