10 skills for PR pros in an overdrive world

Over the last couple weeks there have been several blog posts and stories written about the skills that PR pros of tomorrow will need. Here is one by Arik Hanson. I agree with many of the points that were raised in Arik’s and others’ posts.

We need to push this conversation about an improved skill set forward so it is heard at the highest levels of the PR industry and in the universities and colleges that are teaching our future PR pros.

I am not writing this to be a “me, too” author. I am writing this because the skills outlined in many of the “skills of tomorrow’s PR pros” posts are needed today. We should not be waiting for tomorrow or for younger pros to figure these things out.

If we don’t all start employing these skills today, we will continue to read blog posts that PR is dead.

Social media and other forms of the read-write-Web create significant opportunities (not challenges) for PR that weren’t possible a few short years ago. But for us to use all of these new opportunities, there are a few skills that will always be needed: