10 lessons for a better blog

Ranging from who should write your blog to the value of images, here are 10 lessons from business blogs that have flourished

Why reinvent the wheel, or in this case, the blog?

Countless companies have launched blogs, and while many have failed, others have flourished. You can learn from the best blogs. Here are 10 lessons and related tips for blogging from 10 top business blogs.

Lesson #1: Never underestimate your audience

The Transportation Security Administration (TSA), the people who make you remove your shoes at the airport, write a blog called Evolution of Security. Individual posts have attracted hundreds of comments—many of them critical of the TSA.

No one would take this site seriously enough to leave even a blistering comment if Evolution of Security didn’t respect its readers.

For instance, one post begins: “Throughout the ages, there have been many unanswered questions that continue to baffle the human race. Who built Stonehenge? Is there life on other planets? Why does the TSA make me place my liquids in a clear sealable baggie?”