Results for Articles:
'Do unto others as you would have then do unto you' applies to Internet marketing practices, too. Are you committing these sins?
7/31/2015 4:00:00 PM
Like its cousin, ProfNet, Help a Reporter Out can be a great way to reach journalists—but you have to stay on topic, and the race goes to the swift.
7/31/2015 5:10:00 AM
The general manager of Adam’s Mark Hotel in Kansas City stated that the incident was ‘inconsistent’ with its values, but the hotel still may face a harassment lawsuit.
7/31/2015 5:08:00 AM
Executives often aren't convinced that stories can sell products on their own, but the apparel company's example proves otherwise.
7/31/2015 5:07:00 AM
With the explosion of digital media and round-the-clock news coverage, preparing for an interview has a whole new meaning.
7/31/2015 5:06:00 AM
Join experts in Chicago and learn how to make even the most complicated message clear with visuals.
7/31/2015 5:00:00 AM
One candidate could help form partnerships with an iconic sports franchise—The Harlem Globetrotters.
7/30/2015 5:08:00 AM
Dr. Walter Palmer made a statement admitting he hunted and killed Cecil the Lion following social media backlash. The criticism temporarily shut down his practice.
7/30/2015 5:07:00 AM
Films like 'Jurassic World,' 'Frozen' and 'The Avengers' became blockbusters for a reason. Follow the lead of Hollywood's marketing machine to boost your content's momentum.
7/30/2015 5:06:00 AM
Our Employee Comms, PR and Social Media Summit is back—and you can save $200 if you register by Aug. 28.
7/30/2015 5:00:00 AM
Though it's often maligned as a crap shoot, cold pitching can, in fact, work.
7/29/2015 5:07:00 AM
Don't have the money to hire a video crew? No problem. Anyone with a mobile device can create outstanding video with clear sound.
7/29/2015 5:05:00 AM
We don't mean English (nor Dutch nor Esperanto), but rather, do your objectives—and the way you express them—align? A common vocabulary can bolster your career.
7/28/2015 5:07:00 AM
Use these ideas to network with journalists, which will make your media relations efforts—and story pitches—more effective.
7/28/2015 5:06:00 AM
Learn to stand out in digital: Engage distracted audiences and raise brand awareness.
7/28/2015 5:00:00 AM