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The professional network offers user-friendly tools and metrics to help guide your content strategy.
3/27/2015 4:00:00 PM
When you're dealing with a reporter, are you flexible about a story your client wants handled in a certain way? Are you honest about your clients? If so, you're warming journalists' hearts.
3/27/2015 5:10:00 AM
Crossing your fingers won't make a reporter read your pitch, but applying a few of these psychological principles will.
3/27/2015 5:09:00 AM
A leaked email from agency Photogenics says the company doesn't want 'Instagram hoes' in its ads.
3/26/2015 10:00:00 PM
Do you send emails just to say hello? Do you respond to people who tweet you? Do you meet up with people in real life? You may want to start.
3/26/2015 5:10:00 AM
This week’s featured listings highlight opportunities with sports teams, organizations and brands.
3/26/2015 5:08:00 AM
The company has dealt with growing backlash in the wake of "Blackfish" and is preparing for more criticism after the launch of a former trainer's book, "Beneath the Surface."
3/26/2015 5:07:00 AM
Discover the best ways to communicate with patients, physicians and employees at Johns Hopkins Medicine this September.
3/26/2015 5:00:00 AM
Journalists, bloggers and other writers with influence are people first. Respect their privacy, and consider the platform in question. Here are specifics to light your path.
3/25/2015 5:10:00 AM
It could happen to you and your business. It happened to the noted baseball pitcher Curt Schilling, who had the satisfaction of seeing justice done to two social media miscreants.
3/25/2015 5:09:00 AM
A jargon-laced joint press release assures shareholders and employees that both companies will retain their headquarters and identities.
3/25/2015 5:07:23 AM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/25/2015 5:06:00 AM
Join us at LinkedIn's headquarters this July to hear content marketing strategies from leading organizations.
3/25/2015 5:00:00 AM
Want people to talk positively about your products and services on social media? Here's how to start thinking productively about online recommendations.
3/24/2015 5:08:00 AM
These resources can help brand managers find and build relationships with reporters and bloggers.
3/24/2015 5:06:00 AM