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According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
1/31/2015 1:00:00 PM
Kate Connors insists there is a strong moral element in the best childhood literature, and that adult communications professionals would do well to remember that these lessons still hold.
1/30/2015 5:00:00 PM
Under a new law, employees of the state won't be allowed to use social media unless its use is required to do their jobs. This author thinks it's a bad idea.
1/30/2015 6:09:00 AM
This week's job openings have opportunities for two of the best careers in the U.S.--marketing and product managers.
1/30/2015 6:07:00 AM
A disease running rampant in West Africa reaches the U.S. The public is alarmed, and misinformation is spreading. Time to lie low? These organizations say no.
1/30/2015 6:05:00 AM
Learn the most current and effective ways to handle crises—including Ebola—from communicators who have seen it all.
1/30/2015 6:00:00 AM
The Web hosting service made waves again with its Super Bowl ad teaser. Does the tactic still work with consumers, or are people growing tired of it?
1/29/2015 6:09:59 AM
The fast food giant’s CEO, Don Thompson, will step down as of March 1. Declining profits are the likely culprit.
1/29/2015 6:07:20 AM
The Seattle Seahawks running back answered every question at Super Bowl Media Day with the phrase, ‘I'm here so I won't get fined.’
1/28/2015 6:09:57 AM
If you're snowed in today (or there's a chance you could be in the coming weeks), take heed of these tips for being productive in weather-mandated downtime.
1/28/2015 6:06:47 AM
Press releases and pitching no longer bring the PR coverage your organization needs. Learn how to replace those tactics with more effective brand journalism strategies.
1/28/2015 6:00:00 AM
The road to social media isn't free of obstacles, but you can still run the race with this guide.
1/27/2015 6:07:00 AM
New England Patriots coach Bill Belichick spoke to the media over the weekend in order to put to rest rumors of cheating during the AFC Championship game. Instead, he stoked the flames.
1/27/2015 6:01:00 AM
This is a conference you can't afford to miss: It has vibrant sessions covering media relations, video, brand journalism, social media, search engine optimization and more.
1/27/2015 6:00:00 AM
Huge companies need online engagement, too. Here's a list of those that are hitting all—or at least most—of the right notes.
1/26/2015 6:08:00 AM