Results for Articles:
Learn how to prove your PR campaigns are helping your organization succeed at this March conference.
2/20/2015 6:00:00 AM
The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.
2/19/2015 6:10:00 AM
Irrelevant. Flash-in-the-pan. Replaceable. Don't let this describe your PR career.
2/18/2015 6:00:00 AM
This is a conference you can't afford to miss: It has vibrant sessions covering media relations, video, brand journalism, social media, search engine optimization and more.
2/13/2015 6:00:00 AM
Your benchmarks should be consistent, relevant to your leaders and based on enough data to be meaningful. If they aren't, consider this advice.
2/11/2015 6:06:00 AM
There are more effective ways to measure employee engagement than surveys. This author provides some insight.
2/4/2015 6:07:00 AM
According to this client, PR agencies must look beyond billable hours and use innovative tools to get to the heart of the matter.
2/2/2015 6:06:00 AM
VP Kristin Graham offers keys to spurring employee involvement—a preview of her upcoming presentation at Ragan's corporate communications conference in February at Disney World.
2/2/2015 6:00:00 AM
PR pros know that how to write a readable PR report hardly gets mentioned compared to how to write a press release or a story pitch. Katie Paine fills that big gap step-by-step below.
1/26/2015 6:04:00 AM
It's now possible to measure exactly the effect of social media on your bottom line. Follow these steps to find out what your social media campaigns contribute to ROI.
1/20/2015 6:05:00 AM
The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
1/12/2015 6:08:00 AM
When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers.
1/12/2015 6:04:00 AM
You only have a few days to share with us your finest internal communications work! Enter by Wednesday, Jan. 14, 2015.
1/9/2015 6:05:00 AM
The magic metric executives want to see? Doesn't exist. They want information that moves the organization forward.
1/5/2015 6:03:00 AM
With hundreds of hours of communications case studies, courses, how-tos and advice, Ragan's on-demand training tool will keep your team on the cutting edge of the industry.
1/2/2015 6:04:00 AM