Results for Articles:
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here's how.
10/8/2015 5:04:00 AM
Learn how to build a committed workplace, because excellence begins with energized employees.
10/6/2015 5:00:00 AM
The author identifies common fallacies about gauging the return on investment for PR and social media efforts.
10/1/2015 5:08:00 AM
Mere wordsmithing doesn't address the essential puzzle of how to measure the efficacy of campaigns, the author asserts.
9/23/2015 5:06:00 AM
Employees want to know that their responses didn't end up on a back-room shelf, never having been looked at. Engage them with swift action and clear messages about their input.
9/16/2015 5:02:00 AM
So, you're not a 'math person.' Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
9/14/2015 5:10:00 AM
How long should a subject line run? What makes employees read—rather than delete—a message? Read on for tips from Deloitte Services, BECU and other savvy communicators.
9/14/2015 5:08:00 AM
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
9/11/2015 5:06:00 AM
The increasing refinement of the analyses of big data will change PR eventually. But how will this happen? Here are four scenarios as imagined by a practiced proponent of PR measurement.
9/4/2015 5:05:00 AM
Fewer than one-third of U.S. employees are engaged at work, yet that's the highest the engagement rate has been in more than a decade. This author explains how big data can help.
8/25/2015 5:02:00 AM
Learn how to better communicate with consumers, physicians and employees in Baltimore this September.
8/21/2015 5:00:00 AM
Want to steal secrets from the most successful brands out there? Find out some of their valuable tactics, strategies and war stories.
8/14/2015 5:00:00 AM
When employees offer their opinions and insights about your organization, some beneficial change must follow. If not, you'll alienate your staffers and breed distrust.
8/12/2015 5:04:00 AM
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
8/8/2015 5:05:00 AM
Hand hygiene. Book signings. United Way drives. The hospital's metrics help it sharpen communications—and ramp up manager participation and roadshows when needed.
8/3/2015 5:09:00 AM